A short promo for eco-themed pins that takes a very unconventional approach to education. A clown demonstrates environmental responsibility in the most literal way… then unexpectedly switches to an equally questionable lesson using a plastic doll. Absurd, uncomfortable, and oddly effective - because sometimes the message sticks only when the method goes completely off the rails.

Company: Serious About
Created by Aleksei Semenov (Lazy Square) - idea, script, direction & animation
2017