A promo film film for L’Oreal about a bizarre cult that kidnaps color itself, extracting it and selling it in concentrated cans. A surreal dystopian parody where aesthetics become currency, reality turns dull, and obsession with “more vibrant life” goes completely off the rails.

Company: Matrix/L’Oreal
Created by Aleksei Semenov (Lazy Square) - idea, script, direction & animation
2018