In this collaboration with two brands - Kiehl’s and Serious About - I used the power of animation to connect continents, even if only within an advertising framework. When those continents briefly aligned, a bear appeared to have a surprisingly good sense of where life might be a little more comfortable.

Company: Kiehl’s New York/L’Oreal
Created by Aleksei Semenov (Lazy Square) - idea, script, direction & animation
2017