An International Women’s Day promo where tiny men in work uniforms build beauty like construction workers on a sacred site: polishing, lifting, painting, and assembling an entire world around towering women. A poetic tribute to the idea that women don’t just inspire - they set the scale of everything.

Company: Kiehl’s New York/L’Oreal
Created by Aleksei Semenov (Lazy Square) - idea, script, direction & animation
2018